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Oliver Luke Cheshire (born 3 June 1988) is an English fashion designer, model and entrepreneur.
Cheshire was scouted by Select Model Management at the age of 15. Soon after, he gave up his drama school studies for a career as a model and appeared in a campaign for Calvin Klein. Cheshire subsequently modelled for Jack Wills, Dolce & Gabbana, Versace, Orlebar Brown, Stella McCartney, Missoni, Hackett London, Abercrombie & Fitch, Hollister Co., Vivienne Westwood, Gap Inc. and Marks and Spencer. Marks and Spencer reported a fifty per cent increase in the sale of men's swimwear while Cheshire was fronting their campaign.
As a writer, Cheshire has reported on Men's Fashion Week for GQ magazine and The Telegraph. In 2015, he was named one of GQs 50 best dressed British men.
CHÉ Studios
In 2018, Oliver Cheshire founded CHÉ Studios, a men’s luxury contemporary clothing brand. The name CHÉ is derived from the first three letters of Cheshire’s surname.[https://en-saudi.ounass.com/men/read-and-shop/in-conversation-with-che In Conversation with CHÉ Studios – Ounass]
Cheshire launched the brand after more than 20 years in the fashion industry, seeking a shift into a more design-led and creative role. CHÉ Studios debuted with just three products and has since expanded significantly, now stocked in over 55 luxury wholesale department stores worldwide.[https://chestudios.co.uk/pages/stockists CHÉ Studios Stockists] The brand is recognized for its elevated fabrics, refined tailoring, and forward-thinking approach to menswear.
Cheshire serves as the brand’s creative director, with a design approach that emphasizes premium materials, distinctive cuts, and attention to emerging style trends. He draws inspiration from his travels, heritage styling, and vintage garments, aiming to create effortlessly elevated clothes that make wearers feel their best.
He has also led several high-profile collaborations. In 2022, Cheshire partnered with Christian Louboutin to release the Loubi’s on the Beach capsule collection, which launched at The Corner Shop in Selfridges, London.[https://en.wikipedia.org/wiki/Oliver_Cheshire Oliver Cheshire – Wikipedia] Additionally, he collaborated with Reiss on two seasonal collections in 2022 and 2023, both of which emphasized elevated resort wear with a sustainable edge.
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